© 2010 standard13 Hero

3all Community Radio Station

The mul­ti­ple asso­ci­a­tion of music is nuanced by the abstract­ness of the ideogram. It is com­ple­mented with a friendly type­face that is organic and leg­i­ble, yet play­ful. A range of colours were cho­sen to reflect the radio’s diverse programme.

This cam­paign also con­tains one diver­gence logo. A strong graphic rela­tion­ship between the par­ent and child brand is evi­dent and like its par­ent, the ideogram is a visual rep­re­sen­ta­tion the genre of the programme/event.

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